The Single Most Important Google AdWords Advice

Look for negative keywords – add them to your campaign.

Then a week or two later – look for more negative keywords and add them to your campaign.

Then a week or two later … you get the point, keep analyzing you logs and adding negative keyword, otherwise your campaign performance will degrade over time.

The google keyword tool has a new negative keyword finder, use it too.

posted @ Thursday, June 21, 2007 11:05 AM

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