Look for negative keywords – add them to your campaign.
Then a week or two later – look for more negative keywords and add them to your campaign.
Then a week or two later … you get the point, keep analyzing you logs and adding negative keyword, otherwise your campaign performance will degrade over time.
The google keyword tool has a new negative keyword finder, use it too.
posted @ Thursday, June 21, 2007 11:05 AM
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