Some things are both urgent and important, for example paying you taxes on time, getting your product ready or getting a client out of trouble, however, most urgent tasks are not important and most important tasks aren’t that urgent.
Improving your products or your profitability is important, but most of the time it’s not urgent, there isn’t any real clear deadline – on the other hand, some clients always have deadlines, making working for them urgent, but often working for them (right know) isn’t that important and there’s better things you can do to improve your business.
That is why you should be careful when you decide what to do next, never let urgent tasks monopolize your time, always leave some time for the non-urgent but important work.
This is especially true in tough economic times, you really need to leave time to change your business, maybe introduce a lower cost alternative, maybe expend you marketing or evaluate your current marketing to see what works and what doesn’t – but if you spend all your time working (and trying to get more work) you won’t have time to adjust and take advantage of (or at least survive) the hard times.
posted @ Wednesday, March 11, 2009 5:14 PM