I've tripled my traffic in less then two weeks by applying those simple techniques (while keeping my conversion rate constant), so I decided to write about it, just in case it will help someone else.
I did not "develop" those techniques – I just collected them from multiple sources, your mileage may very, use at your own risk.
Add lots and lots of negative keywords.
Google loves negative keywords, a lot of good negative keywords will prevent your ad from being shown to someone that is clearly not interested in what your offering – for example, if your product isn't free you should add the word "free" as a negative keyword.
A long list of negative keywords has two benafits:
- People not interested in your product will not click on your ad - and you will not pay for those clicks.
- And your ad will be displayed to a more targeted audience, this will increase your CTR and this will raise the number of impressions and lower your minimum bid – Giving you more clicks for the same money.
Dennis Crane describes a good way to find negative keywords over at the ISV Kaizen blog.
Use your keyword in the ad text, preferably in the title.
Let your campaign run for a few days and see which keywords get impressions, then rewrite your add text to include those keywords.
For example, the most popular keyword for yaTimer is "timer", originally I had and ad titled "Task Timing Software" – nobody clicked it, I changed it to "Task Timer Software" and people started clicking.
Put a "call to action" in the ad text.
Phrases like "subscribe now", "download free trial" or even – in my case – "give yaTimer a try" will increase the ad CTR.
posted @ Thursday, April 26, 2007 2:45 PM